Joanique is an artistic expression exhibiting a creative journey envisioning style statements that has developed a distinct edge in the fashion industry. Founded on 2011 by Malou Romero, Joanique is a Philippine-based Fashion Accessory brand that is dedicated to create awareness for a cultural shift to a slow fashion perspective and regain consciousness for a more sustainable and refined quality of handcrafted pieces. The brand identity is not only defined by the best quality of materials it uses, but on its in-depth understanding of design and focus on the beauty of uniqueness with every piece crafted in perfection and embodying a story of its own.
As creative driver behind the production of Joanique, Malou overseas the design, material selection, and production of every masterpiece she crafts. Although many descriptions can be written to describe an artist’s design philosophy, for Malou it is beyond what can be said; rather, it must be worn in in order to be understood. It is a mantra that is by itself an experience – every piece a tangible experience of elegance, versatility of style and the soul of an artist emanating the discipline and understanding the process of creation.